TerraFarm
2026
Branding A Perpetual Harvest
A predictive plant care brand and website built for the everyday grower, not the professional farmer.
The Problem
TerraFarm had a strong product and no distinctive brand. In a category full of green, soft, generic plant apps, it risked looking like everything else before anyone even opened it.
All apps in the plant care space follow the same generalised colour palette with a varying collection of greens.
What We Made
A full visual identity and one-page marketing website built around a single distinctive app icon, a custom produce illustration set, and a type system that scales from app to web.
Icons
All icons were hand drawn to replicate cut out paper elements for all fruit and vegetables.
Why It Works
The red tomato on mustard yellow exists because no competitor uses it. The cut-paper style feels handmade without looking rustic. The "cheeky granny" voice works across generations without talking down to anyone.
website
We wanted a unique interactive experience for the user so we built the website to replicate how amateur farmers experience growing food.
Client Message
TerraFarm would not be the same without a little Sensori magic. Viktoria took care of the whole brand identity, from user interviews to website design and even icons. Never before have I experienced this level of quality from an agency. Every little detail of our product, even aspect of our ethos was crafted during the design process. I’m extremely grateful for their help and look forward to watching our brand evolve!
Selby Cary
,
FOUNDER
SEE OTHER CASE STUDIES